Bruce Springsteen once said, “Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” This nugget of information from “the Boss” is especially relatable for corporate event marketers today. Fads come and go, but one thing is here to stay… every audience wants to connect. Here are three things to consider implementing into your next corporate event so that you stay on top of the game.
- Expand your reach with live streaming.
- Get creative with stage sets.
- Get personal and connect with event apps.
Live streaming has completely changed the way brands interact with their audience.
A live video engages viewers in real time. Live streaming has the potential to expand your audience of hundreds into the millions by connecting with people nationally… even globally. You may be wondering if livestreaming your event will impact your ticket sales. Livestreaming your event can actually grow your ROI, and here’s how: it gets the right people in the right room (so to speak). You can reach audiences that are genuinely interested in your event, no matter where they are, and drive traffic back to your brand.
Stage sets give you the freedom to customize the entire aesthetic of your event.
We once worked with a client whose vision was having full size tractors on stage. We used projection mapping and were able to make the client’s vision a reality. Audiences are starting to expect to be impressed with the look and feel of events. Talk with your meeting planner about what your options are for being creative with your stage set. Remember, you can use this as a branding opportunity.
We download apps to make things easier.
The weather app alerts you if dangerous weather is on its way. Banking apps allow you to deposit checks instantly without needing to go to the bank. Having an app for your event can be extremely beneficial for both you as the planner, and your attendees. Event apps are paperless, which saves costs for you and is more environmentally friendly. It’s convenient for your attendees because it gives them instant updates. You can keep your audience informed when they’re on the go and send push notifications to your guests to alert them of new changes in real time. You receive event feedback, ratings, and can utilize polls. After attendees participate in a break out session, they can quickly rate their experiences on the event app. This data is invaluable for event planners. It can be used to refine the conference program and better customize your next event.