When the lights dim and the curtain falls, the cast of characters is anxiously anticipating a rush of claps and hoots from the audience. Hopefully, just hopefully, when they come out to take a bow, it’s to a standing ovation. This moment of immediate feedback is cathartic to stage performers. Event planners live this same moment when events come to …
Bruce Springsteen once said, “Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” This nugget of information from “the Boss” is especially relatable for corporate event marketers today. Fads come and go, but one thing is here to stay… every audience wants …