The use of facial recognition can be a somewhat controversial topic, but we are here to lay out what you need to know about facial-recognition technology and how it relates to the event industry. Facial recognition technology is becoming more common across the board. It is especially popular with meeting planners, corporate planners, professional conference planners, and organizers who need a quick event check-in and better security checks.
- Fast event registration check-in. This technology makes check-in faster, more secure, and more convenient for your event attendees.
- One of the biggest advantages of facial recognition is the ability to identify someone who may be a threat in about four seconds. If anyone is flagged, banned from the event, or is on a registry as a dangerous person, facial recognition will point them out for your event security.
- Streamline the event registration process, making it incredibly quick and simple. Hallelujah.
- All the data. Facial recognition can also track who is registered for what. This information can be used in charting your audience demographics, locating confirmation information, name and connected registrant data for hassle-free check-ins that literally only take seconds.
Using Facial Recognition For Your Event
What is the process? How long does it actually take?
Here is how it works… when you are registering for the event online, you simply upload a photo of yourself along with the basic information you provide when signing up for an event. Fast forward to the day of the event you are attending. You breeze through the venue to the check-in stations. You stand in front of a camera that identifies your face and approves it. Within seconds, you pass through the entrance and are handed your badge, which was printed out for your convenience. The average time this process takes is 9 seconds. This completely alleviates the hassle of searching for the ticket you printed months ago or standing in line going through your phone (frantically, of course) to find the confirmation code in your email.
Benefits of Facial Recognition
Okay so it might make registration and check in easier, but will it benefit the outcome of my event?
Yes. Event planners only have so many resources, and the best event planners know that they need to allocate them accordingly. It is important to track the participation of different sessions at an event because that data shows you the actual attendance of your event and not just the enrollment number. This information can help discover what sessions draw in the most people, and which sessions should consider being scrapped for the next year. This data can be used to uncover patterns about what sessions work and the demographics of who your audiences are. Facial recognition extracts the analytics for you.
Facial Recognition Impact on Event Security
How will it make my event more secure?
Facial recognition gives security the ability to quickly identify if someone is flagged or banned from the event. The system notifies security the moment a match occurs. Unlike badges and passes, which can be passed between people, facial recognition is a way to ensure that entrance is non-transferable. This is crucial to secure events that offer a learning credit system or sessions with sensitive content and valuable information.
Want to incorporate facial recognition into your event check-in? Chat with us.